The roadmap of our project
Find out how it all started, when stuff happened and what are the next steps we'll take.
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The BIG BANG!
It all started with an idea, a concept, something abstract that was constantly evolving and pulling in more mass, thoughts and bits of what will become the features.
But then again... Nothing out of the ordinary here, since this is how pretty much everything gets born, with an idea.
This process was the lengthiest one since we had to come up with actual design ideas and functionalities. -
The admin panels design
We now had everything on paper ( yes... we're that kind of old fashioned, we still use paper ) and we got to it. We started designing what will become the admin interface.
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The structure of the storage
Now that we had the template we started to work on the actual database based on how its structure was previously thought of.
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Linking everything together
The process of linking the admin interface with the database began.
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Developing the serving of ads
The next step was to make sure we can actually interpret responses from feed calls and return results accordingly.
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Stress-testing + publisher interface
The publisher panels were developed while stress-testing the whole environment. We literally tried to break our new toy with high volumes of traffic.
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Designing the front end website
This is the part where we draw pretty things for our front end presentation website in order to attract clients which are not aware of how awesome our platform is.
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The documentation
There's no denying that Adtransfer is just awesome, however, we need to explain how it works and how clients can take advantage of all the features it has.
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The BIG LAUNCH!
We did it! It's here! The platform is live!
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Direct JavaScript integration
The whole platform was thought as an ad exchange, hence its primary use is for buying and selling ad traffic via XML / JSON feeds, however, in some cases, direct JavaScript integrations may come in handy.
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Direct campaign deployment
The same principle applies to the direct campaigns as for the JavaScript direct integrations. Even though the main purpose of the platform is different having an extra feature can't hurt.
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Addition of new formats
Based on the requests received from our clinets, we may consider adding new ad formats.
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Push service
The platform has the capability to handle direct push subscriptions, delivery and ad integration for the delivery of push notifications via RTB feeds.