v1.0.1 beta – direct campaigns integration

v1.0.1 stable – functionality and bug tests passed and changes applied on production version.

v1.0.2 beta – added actions for demand endpoints, supply endpoints, users and websites directly into the statistics.

v1.0.2 stable – functionality and bug tests passed and changes applied on production version.

v1.1.0 beta – publisher statistics API development completed, administrative interface updated with API token creation for the users section, API token listing page added, actions for creation and removal of API tokens developed.

v1.1.0 stable – functionality and bug tests passed and changes applied on production version.

v1.4.0 stable – redesign of the administrative interface dashboard and the member interface dashboard.

v1.4.5 beta – added detailed error log on current day. Stored information: publisher id, website id, source id, subid, country shortcode ( 2 letters ), IP of the request, IP of the visit, pixel trigger date, click date, error type.

v1.4.5 stable – functionality and bug tests passed and changes applied on production version.

v1.4.6 beta – request log can now be activate for specific formats and / or supply endpoints.

v1.4.7 beta – added logs for the responses received from demand endpoints.

v1.4.7 stable – functionality and bug tests passed and changes applied on production version.

v1.5.0 beta – added icon / image upload capabilities and selection of previously used icon / image for direct push campaigns.

v1.5.0 beta – added banner upload capabilities and selection of previously used banner for direct banner campaigns.

v1.5.0 beta – added image upload capabilities and selection of previously used image for direct native campaigns.

v1.5.1 beta – added subscription age targeting for direct push campaigns.

v1.5.1 beta – performance improvements for banner, native and push ads icon / image displaying and resource consumption tweaks.

v1.5.1 stable – functionality and bug tests passed and changes applied on production version.

v2.0.0 stable – advertiser interface added

v2.1.0 stable

  1. improved webdriver detection of selenium, phantomjs and chromium based webdrivers
  2. improved the redirect performance slightly
  3. redesigned the switch between publisher and advertisers panels for all themes for better UX
  4. added campaign edit for direct advertisers
  5. added campaign budget adjustment capabilities for direct advertisers

v2.2.0 stable

  • Serving has been improved to retry IP geolocation fetching when a fail happens.
  • {uniqueid} and {referrer} are now being passed on to direct campaigns requesting these parameters.
  • The detailed view of supply endpoint now contain a chart of the QPS the endpoint made within the last hour.

v2.3.0 stable

  • The general settings of the platform received 6 new inputs that allow modifying the colors of each theme which allows the administrators to change all the major colors of the platform:
    – Platform’s dark color ( defaults to a dark shade of blue )
    – Platform’s light color ( defaults to a very light grey )
    – Platform’s primary color ( defaults to a soft blue )
    – Platform’s secondary color ( defaults to a grey shade of blue )
    – Platform’s info color ( defaults to a light blue )
    – Platform’s success color ( defaults to soft green )
    – Platform’s warning color ( defaults to a soft shade of orange )
    – Platform’s danger color ( defaults to a soft red )
  • The statistics now have an option to disable the chart. This choice will be saved within the localstorage of the browser separately for each platform user

v2.3.1 stable – A new function has been added to allow copying and pasting targeting options between demand endpoints. To use this, edit any demand endpoint or campaign then use the copy button to copy its targeting options then go back and edit the campaign you want to add the targeting options to and use the paste button to replace the current targeting with the ones from the initial campaign.

v2.3.2 stable – A new functionality has been introduced that lets you block all future demand endpoints and campaigns for any supply endpoints. To use it, edit any supply endpoint, then for the “blocked demand endpoints” row choose “specific demand endpoints” then use the switch with the label “Automatically block all future demand”. Please keep in mind that in order for this work at least 1 demand endpoint needs to be blocked.

v3.0.0 stableConversion tracking has been implemented.

  • The administrative interface now contains a new statistics page dedicated to conversion tracking
  • Automatic optimization has been integrated for direct demand endpoints for conversion rate and conversion price
  • The redirect URLs for all formats will now replace a new variable named {postbackid} with an unique ID that can be sent back via postback to track conversions
  • A new postback URL for the platform has been added, namely{THE_POSTBACK_ID_MENTIONED_ABOVE}

Other changes:

  • A new function has been added that allows clearing the cache of copied demand endpoint targeting

v3.0.1 stable – The automated optimization CRON will now run hourly instead of daily.

v3.0.2 stable – The comparison threshold is now editable and can contain values between 10 ( impressions, clicks or requests based on the criteria ) and 100 000. Keep in mind that values that are too low may end up blocking segments without conclusive data while values that are too high may end up overspending on segments that are not very profitable.

v3.0.3 stable – The main menu will no display the number of pending assets for direct campaigns added by direct advertisers, the pending websites as well as pending payments, both in and out.

v3.0.4 stable – Options to disable specific ad formats have been added to the Platform’s settings.
You can now disable formats as needed for your publishers and advertisers. They will no longer be able to access any content related to the specific format that was disabled. These changes apply only for regular members and do not hinder any functionality of the administrative dashboard or ad serving.

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